In a recent post on his blog, Neil Perlin noted that business and financial knowledge is critical to the success of tech writers. This is particularly true for tech writers working by themselves or in small teams who need to justify the hiring of new writers or the purchase of new software.
Marketing is an area of business that many tech writers, myself included, don’t fully understand or appreciate. That’s why I found this video of Seth Godin from the 2008 Business of Software conference interesting. While Godin’s talk is geared towards software developers, it has implications for tech writers as well.